InSite digital gives pool partners transparency of their vessels' and pool's performance

Through its commercial management services, Maersk Tankers operates vessels in the Intermediate, Handy, MR, LR2 and Aframax segments. InSite digital is a new service that provides partners daily with the data to track both their vessels’ and overall pool performance. It also offers benchmarking, forecasting and market insights. Every week, market commentary is added to the platform, providing partners with insight on market developments and trading strategies for their vessels. 

The platform is part of the company’s strategy to increase the number of vessels under commercial management. This involves the optimisation of existing services, as well as the addition of new ones, to retain partners. “A vessel is a highly valuable asset and therefore it is only natural that owners want to be able to closely follow how the vessel is performing to ensure maximum returns. To assist them, we are increasingly developing digital solutions. The new platform is one such solution”, says Soren C. Meyer, Chief Strategy Officer at Maersk Tankers. 

Follow vessel and pool performance anywhere, any time

As well as providing commercial data, InSite digital also gives technical information such as the vessels’ fuel consumption and vetting status to allow partners to act promptly and avoid impaired earnings. 

“As a shipowner, you want to know how your vessel is traded, how to improve your earnings, how relevant markets are developing and, most importantly, what you can expect to see on your bottom line. With InSite digital, we give our partners a way to keep up to date on this anywhere and at any given time,” says Ulrich Schittek, Head of Management Services After Sales at Maersk Tankers. 

InSite digital was developed in-house, as part of the company’s digital strategy. New features will be added to the platform, which partners can access at https://insitedigital.net/